Media & Testimonials

Every Day with Rachael Ray Magazine

“I’ve been a member of the monthly wine subscription service Fruit Forward for years. They deliver one red wine and one white wine every month. Plus, I receive amazing tasting notes. I’ve learned more about wine through these notes than I did from a whole weekend in Napa Valley.” – T.E.R Astoria, NY
(December, 2009)

Real Simple Magazine

The mile-long shelves at your local wine shop can be intimidating, especially if you’ve invited a connoisseur to your dinner party. Fruit Forward selects two bottles from new wine regions and small wineries and mails them to you each month. Included with the deliveries are suggestions for food-and-wine pairings and useful tasting notes for the wine novice. Though the default shipment is one bottle of red and one of white, you can choose to receive two reds or two whites, if you prefer.

RS received: A 2002 Cheyanna Zinfandel and a 2003 Raywood Vineyards Chardonnay.
(December, 2005)

Budget Living Magazine

What began as a 30-or-so member club has since grown to 300 devotees. And along the way, by offering small vintners’ wares on the Web, (Fruit Forward) has aided winemakers who couldn’t find wide distribution.

Because it’s not just about selling. With each month’s shipment, members receive jargon-free tasting notes with the wines’ histories and ideas for food pairings. Next up: Fruit Forward parties meant to hawk wine a la Tupperware and educate budding oenophiles. Ambitious, but in the end, Charles says, “we’re really just trying to take the snootiness out of wine.” We’ll drink to that!

-Mark J. Miller
(October, 2004)

Our clients say:

I learned more about wine from Fruit Forward’s tasting notes than I did from spending a week in Napa.
- Leo R., Oregon

We received a 3-month gift subscription for Christmas. We loved it so much we just ordered the same 3-month subscription for a friend of ours! Thanks for a great gift-giving opportunity.
- David & Meg N., California

I really enjoy receiving the wines selected by Fruit Forward each month!
- Rebecca I., Colorado

I received it as a gift and brought a bottle to a dinner party: it was an absolute hit! Great gift.”
- Cyndi B., Texas

My best customers were blown away when they received their first delivery of wine. After the second month I was a super hero. Thanks for the great gift idea and wonderful service.”
- Frank R., Iowa